McCann China poaches BBH China ECD as chief creative officer Details
McCann China has named Yinbo Ma chief creative officer. Ma will take on the role from august and will be based in Shanghai. Ma will report to Emily Chang, CEO, McCann Worldgroup China, and will be responsible for leading McCann’s creative teams across Beijing, Shanghai and Guangzhou. Ma has worked on numerous global brands including Heineken, Sprite, Audi, Samsung, Johnnie Walker and Google.
He was last with BBH China as ECD, a role which he has held for 14 years, according to his LinkedIn. He has also spent over four years with the likes of DDB and a year with Publicis in the states.
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