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Now Near Next â The Latest View from OOH
April 9, 2021
James Byrne, marketing manager, PML Group, with this weekâs view from OOH.
Our journey out of level 5 restrictions accelerates with significant changes kicking in from this Monday April 12th, which will have a meaningful impact on Outdoor audiences.
The 5km travel limit is to be relaxed to allow people to travel within their own county or within 20km of home if crossing county boundaries. Socialising restrictions will be eased with two households being permitted to socialise in an outdoor setting.
Preliminary results from Wave 5 of the ESRIâs Social Activity Measure â which is based on data collected during the week beginning 15 March, suggest that mobility and social activity have increased over recent weeks.
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