Reliance Industries (RIL) chairman Mukesh Ambani is expanding the company s retail empire to include quick commerce services through JioMart. This move aims to compete with players like Blinkit and BigBasket, leveraging Reliance s extensive reach and resources. The shift towards quick commerce reflects changing consumer habits, favoring convenience and instant deliveries.
FMCG giants like Nestle India and ITC are adopting innovative strategies to tap into the growing demand for premium products. Nestle plans to hire tasters and connoisseurs for its super-premium Nespresso coffee and boutiques, while ITC is leveraging AI and ML to predict demand and recommend products for its premium portfolio, including Fabelle chocolates and skincare. Other companies like Tata Consumer Products and GCMMF (Amul) are also focusing on premiumization, with Tata introducing Himalayan Saffron and Amul opening upscale parlours.
FMCG giants like Nestle India and ITC are adopting innovative strategies to tap into the growing demand for premium products. Nestle plans to hire tasters and connoisseurs for its super-premium Nespresso coffee and boutiques, while ITC is leveraging AI and ML to predict demand and recommend products for its premium portfolio, including Fabelle chocolates and skincare. Other companies like Tata Consumer Products and GCMMF (Amul) are also focusing on premiumization, with Tata introducing Himalayan Saffron and Amul opening upscale parlours.
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Quick Commerce Companies: Quick commerce drove overall ecommerce for these companies as well as the broader fast moving consumer goods (FMCG) industry, executives said.