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Maintaining a thriving independent pharmacy requires strategic thinking and innovative approaches to increase revenue. There are lots of ways to boost those numbers. Some are obvious like "expand your clinical service offerings" or "leverage technology" to up your med sync game, for instance, or even launch a mobile app to make it easier for patients. But thinking outside the proverbial box has never been more critical (or easier).
Despite a world with so much information, there is one question that marketers always ask: How can we truly understand our customers and deliver what they require? There’s no longer any need for intuition or guessing; data is the new king of consumer behavior, allowing businesses to uncover unprecedented insights. In the age of data-driven […]