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Monday, 15 March 2021 11:28 Max Mara and Marcolin have officially launched their first eyewear range following a five-year agreement inked in September. The collection will retail at Max Mara stores, department outlets, selected opticians, online at maxmara.com and on qualifying e-commerce platforms beginning April. The global launch of the new Max Mara eyewear collection will be supported by a digital campaign running on the brandâs social media channels from April. CELEBRITY-BACKED CAMPAIGN International celebrities worked in collaboration with the Max Mara Eyewear collection and will be the new faces and content co-creators of the brandâs communication campaign. Each celebrity will interpret the concept based on their own personality and style, giving life to a storytelling video underpinning the campaign. ....