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William Post, key figure in Pop-Tarts development, dies at 96

Post played an important role in co-creating the iconic Pop-Tarts brand in 1964, when Pop-Tarts debuted.

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William Post, who played a key role in developing Pop-Tarts, dies at 96

Post died Saturday, according to a family obituary which provided no details on his death but says he was raised in Grand Rapids as “one of seven children of Dutch immigrants” and had retired at age 56 as a senior vice president with Keebler Company and settled in Glen Arbor, Michigan.

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