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IPG s Matterkind names new APAC chief Details 09 February 2021
Matterkind, an activation intelligence agency under Interpublic Group (IPG), has appointed Matt Ware as the head of Matterkind Asia Pacific. In this newly-created role, Ware (pictured) will drive the adoption of new solutions and development strategies, while ensuring delivery excellence to clients across Asia Pacific and close engagement with agency partners. Ware reports to global CEO of Matterkind Erica Schmidt.
Ware will also be tasked to help Matterkind continue as a growth engine for IPG in the Asia Pacific region through IPG Open Architecture opportunities. IPG Open Architecture is the network s business model, which ensures that no matter which agency serves as the lead on an account, clients can tap into capabilities across all of IPG’s network to “field the best team” to service that account, according to the press statement.