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Recently, the FTC sent letters to 700 companies alerting them that they are at risk for penalties and offenses due to “deceptive or unfair conduct around endorsements and testimonials.” At the very least, it raises the question: Are celebrity spokespersons really in a position to properly inform consumers about the nature of top-shelf, exceptional, luxury tequilas on the market? When it comes to the spirits industry, there is no shortage of celebrity endorsement deals. George Clooney made a big splash for Casamigos in the tequila category. It’s also true that Dwayne “The Rock” Johnson entered the category and witnessed some