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What does clean label mean to bakery in 2024?

What does clean label mean to bakery in 2024?
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If there ever was a loaded term in the F&B sector, 'clean' is certainly a top contender

While ‘clean label’ was first mooted to describe simple, understandable ingredients, today it’s a broad concept that means different things to different consumers, influenced by a range of external factors, not all of which are conclusion or straightforward.

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