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True amount Quality Street, Celebrations and Roses have shrunk through the years revealed

There's no denying the amount of Chocolate we get for our money has significantly reduced over the years, but the exact comparisons of each iconic Christmas tub is shocking

Exactly how much Quality Street, Roses and Celebrations have shrunk in 15 Christmases

A hole lot less! Now shrinkflation hits jam doughnuts as Co-op reduces the number of snacks in a pack from five to four

The supermarket chain has cut back the size of its jam ball doughnuts multipack, outraging shoppers who are already having to cut back amid the cost of living crisis.

Exactly how much Quality Street, Roses and Celebrations have shrunk in 15 Christmases

Revealed: The cost of YOUR favourite festive chocolates with boxes of Roses and Quality Street getting 50 per cent smaller in the past decade... as Christmas is hit by 'shrinkflation'

Research by MailOnline established that the size of Roses has fallen 50 per cent over the past 14 years - from 1,100g in 2009 when it was £10, then 660g in 2018 at £5 and now 550g, still at £5.