other vehicles like it that are not electric. and if that sounds familiar, it s because the forward half when lightning electric pick up truck that was announced a few months ago, and the forthcoming polaris side by side, which is a much smaller marketing enrollment budget, they are both marketing themselves to the people who already love and use vehicles like this. not by telling them, hey it s good for the earth, but instead pointing out that if you buy the electric version of this vehicle you will have so much towing capacity that you will not know how to do with all of it. and did we mention that you never have to do an oil change again? now you may or may not consider yourself an atv person, or a pick up truck person for that matter, but millions and millions of americans to. the forward f-1:50, that ford is the biggest selling in america for any kind. and it has been for four decades. seeing these sectors of vehicles go electric and having