By implementing breadcrumb strategies, partnering with the right brands, telling a story, and investing in the marketing, HVAC contractors can create a buzz like Barbie did.
The survey found, for example, that while 47% of contractors advertise via local print media such as newspapers and mailers, only 22% of homeowners search for a contractor through print media.
In a series of 10 videos for Bradford White’s “For the Pro” platform, Ripley PR CEO Heather Ripley shares insights for growing an HVAC or plumbing contracting business through public relations.
There are a variety of events and activities where both money and time are being invested but possibly not closely scrutinized, although they should be.