The merger with WYP is a first step in that direction; other acquisitions will follow.
16 Dec, 2020 - 09:08 AM IST | By indiantelevision.com Team
NEW DELHI: Saurabh Varma along with two other co-founders – Rakesh Hinduja and Vandana Verma – launched his own martech agency Wondrlab in November this year. Within no time, the firm announced a slew of appointments in leadership roles, and registered some account wins. However, the biggest surprise came when Varma announced the acquisition of Amit Akali’s What’s Your Problem. Akali, an old hand in the agency business, became the co-founder of Wondrlab. The development clearly stated that Varma, a hardened marketing professional with over two decades of experience, has a vision beyond just starting another agency.