SoundCloud has added Q&A founder and CEO
Troy Carter to its board of directors. He will serve as a strategic advisor to SoundCloud CEO
Michael Weissman and the company’s board of directors across all music industry topics, including new business models, artist development and artist services.
Carter’s appointment arrives with SoundCloud’s renewed focus on “building deeper, more direct relationships with artists, labels, and music fans,” according to a release. He will continue separately leading Q&A.
“Troy is one of the few leaders that have operated and succeeded in all sides of the music industry. And, at all times, Troy is one step ahead of the pack,” said Weissman in a statement. “We share the same vision and excitement for SoundCloud’s potential to shape the future of the music business. It’s hard to think of someone better suited to join SoundCloud as we enter this new phase.”