UK luxury brand ELEMIS is making another ‘digital-first’ debut into Singapore and Malaysia as it builds up its omnichannel retail strategy to pursue its goal of becoming the top British premium skin care brand in the world.
Founded in 1990, ELEMIS is a prestige skin care brand often found in luxury spas and hotels across the world. In January 2019, the high-end brand was acquired by French beauty manufacturer and retailer L Occitane Group for $900m.
The brand has been expanding its global footprint, aiming to tap into the new beauty concerns growing from the changing lifestyles and stresses today.
“We have always believed that wellness is a huge component of one’s lifestyle and other brands are finally catching on to this idea. We have been championing the idea of skin wellness before it became a hashtag through our use of natural ingredients, luxurious textures and layering rituals,” said Marc Gallagher, chief brand and digital officer.