In the ever-evolving cyclical world of beauty, one style making a much-needed comeback in 2024 is matte makeup. After years of glossy, dewy and 'glazed donut' makeup looks, we are slightly moving away from the 'wet' look. Finding a happy medium between the overly matte look of the 2010s and the all-over shiny mess of the early 2020s, the 'Cloud Skin' make-up technique has swept over the beauty world.