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Global prestige skin care brand SK-II’s is moving to capture Vietnam’s rapidly growing luxury beauty sector with its first new market entry in 10 years. ....
SK-II’s latest research into skin ageing has revealed data that it claims enhances the relevance of its hero ingredient, PITERA, to a younger demographic of skin care consumers. ....
Mina of TWICE has kept incredibly busy again this year, balancing TWICE’s group activities, MISAMO’s unit debut in Japan, and her role as the global ambassador of skincare brand SK-II. Last month, Mina visited the SK-II SECRET KEY HOUSE exhibition in Japan, a multi-sensorial pop-up revealing SK-II’s best secrets. Following her visit, Soompi spoke to ....
Sue Kyung Lee, global CEO of P&G-owned health and beauty brand SK-II tells Campaign why exhibitions like its recent Secret Key House pop-up make sense, and what she looks for in good marketing. ....