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For the launch of the all-new Xbox Series X, Xbox partnered with dream scientists at a leading university known for its Targeted Dream Incubation methods. The research used the dream recording technology, Hypnodyne, to explore what gamers dreamed of after playing on the most powerful next-gen console for the first time.
This chapter of the Power Your Dreams campaign, Made From Dreams, developed by 215 McCann in partnership with Xbox, is a branded content series kicked off with the short film Lucid Odyssey, created by Academy Award-winner Taika Waititi, and featuring streamer MoonLiteWolf. MoonLiteWolf stars in the film, celebrating the Xbox gaming community in a way never done before. The dream study narrated throughout the film includes actual audio recorded during the dream study.