people who cannot find this stuff! absolutely. this is an issue with a lot of things, but during the holidays food is emotional for a lot of people. they will have their grandma s recipe, and it has to be made a certain way. i don t think $20 might be enough for a lot of people when they might have emotions involved. i think it is a nice p.r. move, but i think we are seeing this impact people over the holidays, along with so many other things when it comes to finding what you need. this does not seem to be impacting you, madam city dweller. not a lot of things impact me. [laughter] i am inside my own had a lot. when you hear about something like this, and the guys behind it are saying they are alternative, find another suite to make! it should be the end of the world. shouldn t be, but again, i don t get emotional about family recipes are important for a lot of people.