can t cut consumption, it s what drives the world. yeah, i think we do need to look at making some kind of transition in our economy, in our society. i think we can do that by transforming the economy in ways that allow us to reduce consumption. the other thing we can do is make changes to how we do business, what kind of business models we play out. and here i take my inspiration from companies like padgonia. they are moving away from this model of selling more goods and moving toward things hike more durable goods, making second hand sales of their own products. making repair and mabintenance bigger part.