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Pizza Hut splits with CMO amid larger overhaul to marketing operations


Dive Brief:
Pizza Hut parted ways with U.S. Chief Marketing Officer George Felix last Thursday amid a broader retooling of its marketing operations, parent company Yum Brands confirmed to Restaurant Business Magazine.
Felix joined the pizza brand in February 2020 from KFC s global marketing unit as part of a series of executive appointments that also included naming David Graves as chief brand officer and Kevin Hochman as interim president. Graves will now serve as general manager, stewarding all of Pizza Hut s marketing operations, while Georgeanne Erickson will fill the brand officer role, Restaurant Business reported. Lindsay Morgan, previously director of brand communications, will act as CMO. ....

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