Driven by tech innovation, changes in traveller behaviour and an inversion from transactional to relational interactions between brands and consumers, the membership economy is helping hospitality providers face uncertainty in the travel landscape.
Lufthansa has launched a new platform allowing travellers to book conference rooms, hot desks and offices. The Lufthansa Global Spaces initiative, which has been developed by the Lufthansa Innovation Hub, offers hot desks, private offices or meeting rooms with matching accommodation in five cities: Berlin, Munich, Barcelona, Singapore and New York.