In 2017, BTS and UNICEF started working together on the Love Myself charity campaign. Now, they've renewed the partnership and launched a new initiative called
BTS and the United Nations Children Fund (UNICEF) announced the #OnMyMind initiative, the second chapter of their Love Myself campaign. The new initiative focuses on improving and supporting the mental health of youth worldwide. To participate, individ.
K-pop juggernauts BTS and UNICEF have launched the #OnMyMind campaign, a mental health initiative for young people worldwide. This follows their successful Love Myself campaign that focused on self-esteem and ending violence against children.