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BBH takes the tech route to launch Jollibee chick'nwich

It is not often that food advertising and tech-narrative come together. Jollibee, the largest fast-food chain brand in the Philippines, has taken the quirky route to launch its latest innovation Chick’nwich – a deliberate departure from a classic food product story. ....

United States , Hong Kong , United Kingdom , Republic Of , Czech Republic , Louis Nieto , Sascha Kuntze , Brand Strategy ,

BBH Singapore takes a tech launch film approach for Jollibee's Chick'nwich new campaign – Campaign Brief Asia

Directed by Louis Nieto of Stink Films and shot in Prague, the film via BBH Singapore adopts the iconic cues of a tech product launch ad. ....

Czech Republic , Cross Henderson , Mari Aldecoa , Gaston Soto , Jollibee Chicknwich , Francis Flores , Zoe Chen , Khairul Mondzi , Kim Shaw , Jacob Wright , Wendi Chong , Louis Nieto , Agency Producer , Production Company , Stink Films , Product Reveal , Chief Creative Officer , Jollibee Chick Nwich , Creative Officer , Mae Ong , Strategic Officer , Fuse Adventures , Vice President ,