Progressive Grocer Staff
Retailers looking for the next big thing in the pet care category have a friend in St. Louis-based Nestlé Purina PetCare. The Purina 9 Square Ventures group, founded in 2014, and startup investor Active Capital recently chose five winners from more than 100 companies to receive the Pet Care Innovation Prize powered by Purina.
The winners receive a $10,000 prize, mentorship from the Purina Pet Care Innovation team, and the opportunity to participate in a final pitch competition in March, with the grand-prize winner pocketing another $10,000. This year’s recipients of the Purina Pet Care Innovation prize are:
ClueJay: The
online diagnostic platform allows pet parents to access lab tests on demand from the comfort and safety of home. ClueJay lets dog and cat owners collect and mail fecal samples for parasite screening, without the hassle and stress of vet visits.
Austin startup A Pup Above lands Purina investment, support - Austin Business Journal bizjournals.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizjournals.com Daily Mail and Mail on Sunday newspapers.
Purina is committed to supporting early stage pet care startups
Credit: SLBJ Author: Nathan Rubbelke – St. Louis Business Journal Published: 6:48 AM CST January 28, 2021 Updated: 6:48 AM CST January 28, 2021
ST. LOUIS St. Louis-based Nestlé Purina PetCare Co. is investing in five early stage startups as part of its annual pet care innovation contest.
Purina on Wednesday announced the five winners of its 2021 Pet Care Innovation Prize. The startups will each receive $10,000, mentorship from Purina and participate in an accelerator boot camp. A virtual pitch competition will be held in March, with the five startups vying for an additional $10,000 cash prize and the chance to partner with Purina on a project.