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1545 p21 Foreign investor participation crucial for operations

The mega-deal between Sumitomo Mitsui Financial Group and FE Credit is expected to rewrite the consumer finance landscape in Vietnam. Masataka “Sam” Yoshida, head of the Cross-border Division of RECOF Corporation and CEO of RECOF Vietnam Co., Ltd., talked with VIR’s Luu Bui about the appetite of Japanese investors for the market. How would you assess the potential of Vietnam’s consumer finance market and why is the sector attractive to overseas investors? Masataka “Sam” Yoshida, head of the Cross-border Division of RECOF Corporation and CEO of RECOF Vietnam Co., Ltd Consumer finance in Vietnam has been increasing strongly since around 2013 on the back of rising affluence amid strong economic growth. However, consumer finance remains relatively new to the majority of Vietnamese people, and like many emerging markets, the country presents major growth opportunities for modern consumer finance.