With its Major League Pickleball sponsorship, the U.S. Highbush Blueberry Council aims to increase awareness of blueberries’ benefits among pickleball enthusiasts, encouraging them to grab a boost of blue for a healthy and active lifestyle.
Around 2020, is when Allison Harris picked up pickleball. She travels for the sport, going to Kentucky frequently for practice and has gone to other states for tournaments.
Popko has worked in the sports industry for 30 years, specializing in revenue generation, merchandise and licensing, media rights and marketing integration.