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Media agencies inside the intimate and 'refreshing' Paramount upfront

Early reports from the briefings.

Dollar General Introduces Evolution of Retail Media Network, DGMN

07.06.2022 - Dollar General Corp. (NYSE: DG) today announced the evolution of its media network, DGMN, which initially debuted in 2018. DGMN aims to unlock the next generation of growth for the retailer’s advertising partners by exceeding benchmarks, industry .

CTV and OOH both calling for universal measurement: 'It's hard to compare campaigns'

Google's delay in eliminating support for third-party cookies gives hotel marketers another chance to get it right

Google is phasing out third-party cookies... Will it impact hotel marketing? – Hospitality Net World Panel

Google is phasing out third-party cookies. Will it impact hotel marketing? Google recently announced that they are going forward with their plan to block third-party cookie tracking through Google Chrome (Chrome commands 63% of browser market share). What this means exactly for hotels is not totally clear. Mostly what will be affecting is tracking the source of revenue on a hotel s website (also called attribution) and the possibility to re-target visitors to your website (unless you use Google s retargeting ad products). To avoid users getting hit with totally irrelevant ads, like billboards on the highway, Google is creating a new system to target users which involves less tracking. Called FLoC the system essentially groups people into categories based on their behavior and puts a label on top so they can get served ads based on those labels without having any personal information connected. However, it only works if you advertise with Google, which means they are building a talle