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Over the next few days, Surendranath would be roped in to work on a pitch for a soap that would promote freshness. He was entrusted with the task of heading auditions to select a suitable face for the product and search for an ideal location for the commercial. The copassenger with Surendranath on that rainy day was Mubi Ismail, film chief, Lintas.
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As Sebamed and HUL have it out in court, over the formerâs recent ads, we deconstruct the jargon this battle is hinged on.
On January 10, 2021, German skincare brand Sebamed made a splash with a series of ads that compared its soap with existing brands like Lux, Dove and Pears, to illustrate its claim to a better pH.
There ensued a legal drama between Sebamed and Hindustan Unilever, parent of aforementioned soap brands. Weâre yet to hear the last of this battle.
In the meanwhile, letâs pause and look at the line in tiny font that punctuates most of Sebamedâs controversial ads: âCreative visualization of reports based on tests conducted by an independent lab, accredited by NABLâ.