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The FCA's new joint executive director of enforcement and market oversight Therese Chambers made a speech earlier this month. It made effective use of real-life examples to demonstrate the benefits of "doing the right thing" and doing it as early as possible.
My role at the FCA often involves dealing with firms or individuals who are trying their hardest to avoid taking responsibility for the harm they have caused to their customers. In other words, firms that have no intention of doing the right thing.