The electricity crisis in Pakistan is triggering grid power outage (load shedding) for many decades, which has not only affected the commercial and industrial sectors but also the domestic sector, specifically the livelihood of rural areas of the country. However, the extant literature advocates that renewable energy technologies, such as solar photovoltaic (PV) can be the remedy. Given the abundantly availability of solar energy in Pakistan that can be converted into electrical energy using solar photovoltaic (PV) systems, this study examines the determinants of solar PV adoption in rural areas of Pakistan. Our preliminary investigations – using government/official publications – indicate that despite a huge potential of solar energy in Pakistan, the usage of solar PV at household level in rural areas is still untapped, which makes this research agenda more appealing and provocative. In doing so, this study first conducts surveys, face-to-face comprehensive interviews, and questio