The 60-plus consumer: South Africa's untapped market opportunity zawya.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from zawya.com Daily Mail and Mail on Sunday newspapers.
The group of individuals aged 60 and above in South Africa represents a demographic with substantial consumer potential and is considered the most valuable generation for marketing efforts.
A study of the Black Middle-Class Report by the University of Cape Town in 2020 show dramatic growth in the black middle class, eclipsing that of the white middle class, writes FM Lucky Mathebula.