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The great Indian OTT makeover Updated: Updated: February 21, 2021 06:57 IST With regional platforms, original shows, better subtitles, and an audience base that’s spilling outside metros and across borders, streaming is growing up in the country Share Article Stills from ‘Master’, ‘Drishyam 2’, and ‘Kannum Kannum Kollaiyadithaal’ | Photo Credit: duskysun With regional platforms, original shows, better subtitles, and an audience base that’s spilling outside metros and across borders, streaming is growing up in the country Last month, Master, the Tamil behemoth starring Vijay Setupathi and Thalapathy Vijay, ended the dry spell at local cinemas, opening to houseful shows and taking back an impressive ₹50 crore on the first day. What went contrary to the usual script, however, was that it headed to Amazon Prime Video just two weeks later. “I think ....
Gujarat s first OTT Platform on Letsflix to hit the ground very soon ANI | Updated: Feb 16, 2021 12:19 IST Ahmedabad (Gujarat) [India], February 16 (ANI/BusinessWire India): As OTT platforms ride the new increased and easy internet access and data consumption wave, regional platforms are set to transform India s info-space. Industrialist and Philanthropist - Narendra Firodia, Serial entrepreneur and India Network Founder- Rahul Narvekar, and Global Strategist and Impact Investor - Drummi Bhatt saw a void in the regional entertainment space and felt the need to fill this gap and set up Letsflix to stream world class vernacular content. In 2019, the dynamic trio launched India s first hyperlocal infotainment app, LetsUp, which now caters to 1.5 million users in 7 vernacular languages. A regional OTT platform seemed like a natural progression as the trio understood the power of vernacular audio-video content with the success, ....