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The aftermath of the massive floods in 2014 in Kampung Kuala Nal, Kuala Krai, Kelantan. Photos: Filepic
Disasters, be they man-made or natural, are part of life. But whenever tragedy strikes, we see hope in the form of humanitarian efforts springing into action, as well as various fundraising initiatives to help mitigate the effects of the aftermath.
The Star, as a media organisation and a company, has been playing a role in spearheading fundraising campaigns for various causes since its inception in 1971.
Here’s a look at such efforts held over the decades:
1. Star Frontliners Initiative (2020)
In support of Malaysia’s dedicated frontliners in the ongoing battle against Covid-19, SMG and Star Foundation established the Star Frontliners Initiative in March 2020. To kickstart the initiative, Star Foundation contributed RM1mil to the fund, at the same time rallying the nation to raise more for the purchase of much-needed medical supplies for hospitals and medical staff.