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Downtown Sonoma, once the birthplace of the California flag that marked the state's independence from Mexican rule, lures visitors with the charm of its heritage along with all the modern trappings of Wine Country life. Go for the wine tastings, quirky speciality shops and restaurants du jour.
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There was a time when Sonoma County would court tourists to the scenic valley and its famous vineyards for the fall harvest when the grapes, swollen with sugar, would be pressed into infant cabernet sauvignon and pinot noir wines.
But that message has changed somewhat since wildfires began to march across those scenic hills every autumn starting in 2017, claiming the fall harvest for their own. In a region that counts on $2 billion in tourist dollars, businesses have begun to reach out to visitors beyond what s also now become the annual fire season. Download our mobile app for iOS or Android to get the latest breaking news and local stories.