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Chouinard s business memoir, Let My People Go Surfing, has been published in 16 languages and has sold more than 500,000 copies. His other books include The Responsible Company, Simple Fly Fishing and Climbing Ice. He was the executive producer of the 2019 investigative documentary Artifishal, and the award-winning documentaries DamNation (2014) and Public Trust (2020).
Chouinard co-founded the Fair Labor Association, 1% for the Planet, the Textile Exchange, The Conservation Alliance and the Sustainable Apparel Coalition. On the first day he was legally able to do so, Chouinard personally filed the paperwork in Sacramento, California, for the company to become a benefit corporation.
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