you know, le monde wouldn t be doing this without having crunched some numbers. they know there are people out there. and what brexit has showed as well is that there is a demand for news about europe in english from a non british perspective. and if they can tap into that, it could be very, very successful. but various people have tried this over the years with mixed success. yeah, i was going to ask, has it been tried before? what s happened ? i mean, for example, we ve got der spiegel, which has had an online english language edition from germany for a number of years now, and spiegel is germany s leading news magazine and is incredibly well regarded in germany. but the english language edition has had some great successes, but also been hamstrung by poor translation, misunderstanding the kind of editorial line that they need to take, cultivating subscribers, all the things that you need to do to really make it viable as anything other than a status symbol. right. elvire, i m sure y
rry? almost double. right. so, le monde english will hopefully help us to reach that goal. 10% of our subscribers are outside of france right now. great. 0k. well, let s bring in dominic hinde, who s lecturer in sociology of media at the university of glasgow, as well as being a journalist. dominic, what do you make of le monde s plans? is there a gap in the market there for them? i think there definitely is. and you know, as we mentioned, the new york times, the new york times has been incredibly successful over the past decade or so in expanding its brand internationally. you know, when i was younger, nobody in the uk read the new york times. you had to go to a special newsagents to get a copy, as you did with le monde, actually, whereas now the nyt is something which everybody will click on. i lladmit to being a subscriber, i find it very useful. you know, le monde wouldn t be doing this without having crunched some numbers. they know there are people out there. and what brexit has
help us to reach that goal. 10% of our subscribers are outside of france right now. great. 0k. well, let s bring in dominic hinde, who s lecturer in sociology of media at the university of glasgow, as well as being a journalist. dominic, what do you make of le monde s plans? is there a gap in the market there for them? i think there definitely is. and you know, as we mentioned, the new york times, the new york times has been incredibly successful over the past decade or so in expanding its brand internationally. you know, when i was younger, nobody in the uk read the new york times. you had to go to a special newsagents to get a copy, as you did with le monde, actually, whereas now the nyt is something which everybody will click on. i ll admit to being a subscriber, i find it very useful. you know, le monde wouldn t be doing this without having crunched some numbers. they know there are people out there. and what brexit has showed as well is that there is a demand for news
and the target is to reach one million by 2025. almost double. i m s o rry? almost double. right. so, le monde english will hopefully help us to reach that goal. 10% of our subscribers are outside of france right now. great. 0k. well, let s bring in dominic hinde, who s lecturer in sociology of media at the university of glasgow, as well as being a journalist. dominic, what do you make of le monde s plans? is there a gap in the market there for them? i think there definitely is. and you know, as we mentioned, the new york times, the new york times has been incredibly successful over the past decade or so in expanding its brand internationally. you know, when i was younger, nobody in the uk read the new york times. you had to go to a special newsagents to get a copy, as you did with le monde, actually, whereas now the nyt is something which everybody will click on. i lladmit to being a subscriber, i find it very useful. you know, le monde wouldn t be doing this without having crunched s
now, and the target is to reach one million by 2025. almost double. i m s o rry? almost double. right. so, le monde english will hopefully help us to reach that goal. 10% of our subscribers are outside of france right now. great. 0k. well, let s bring in dominic hinde, who s lecturer in sociology of media at the university of glasgow, as well as being a journalist. dominic, what do you make of le monde s plans? is there a gap in the market there for them? i think there definitely is. and you know, as we mentioned, the new york times, the new york times has been incredibly successful over the past decade or so in expanding its brand internationally. you know, when i was younger, nobody in the uk read the new york times. you had to go to a special newsagents to get a copy, as you did with le monde, actually, whereas now the nyt is something which everybody will click on. i ll admit to being a subscriber, i find it very useful. you know, le monde wouldn t be doing this without having crun