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The ad is engaging. It is interesting to note that while the men are shown as asking the women to make coffee, the women are not shown as being overenthusiastic to indulge. In fact, the young woman reminds her husband that it is his turn to make coffee, reflecting the much-needed role negotiation in the family. However, in the restaurant we see the man placing the order and a man receiving and endorsing the order. The most heartening thing when we visit some states like Tamil Nadu is the presence of women not just in five-star hotels but in regular three-star hotels as well. Wonder why they remain invisible in our ads! ....
The ad highlights the need to be compassionate, caring and empathetic. It features children as the protagonists which should help initiate conversations in families about these values. The ad with the child using the statue command to stop his mother running to meet the demands of her family members and making his father agreeing to make tea for himself is interesting. ....
Dr Sharada reviews nine ads from last week Each one of us is looking for better times in 2021 after the harsh experience of the pandemic and the havoc it caused in our lives. Returning to normalcy seems to be the overwhelming desire. The ads showcased in this edition of Creative critique resonate the dominant desires and sentiments of the people as we enter the new year. The message conveyed in the ad is very profound and inspiring as well. The difference that one person can make to the world is brought out well. There have been many inspiring stories of young people reaching out to marginalised and deprived sections of the society during the pandemic. The ad presents one such story. However, the film is long and gets tedious to watch. ....