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Indian Newspaper Society Asks Google to Pay Newspapers for Using Their Content INS president demanded that Google should pay for news generated by the newspapers which employ thousands of journalists on the ground for gathering and verifying information. Representative image. Photo: Reuters/Amit Dave Tech26/Feb/2021 New Delhi: The Indian Newspaper Society (INS) on Thursday asked Google to compensate Indian newspapers for using their content and insisted that the global search giant increase the publisher share of advertising revenue to 85%. In a letter to Google, INS president L. Adimoolam said publishers are also facing a very opaque advertising system, as they are unable to get details of Google’s advertising value chain. ....