You re not too late. Beauty Accelerate Virtual, including recorded presentations and a live community chat, is still available on demand for both new and existing attendees. Log in or register today!
From exposomal beauty to leveraging transparency in brand identities to fermented beauty s potential, Beauty Accelerate Virtual 2023 will offer brands a wide array of inspiration for innovation.
Attendees will come away with new insights into innovation pathways to merge wellness and beauty concepts, from marketing to product development and beyond.
Creative 20 Add to collection
Forsman & Bodenfors Singapore introduces the dashing Ando in collaboration with Wizz directing duo CRCR
A fast-paced, action-packed animated adventure becomes the first campaign from Forsman & Bodenfors Singapore for Head & Shoulders in the Japanese market. The category-breaking campaign sheds light on male dandruff – a common yet not openly discussed, hence stigmatised, problem with a simple solution.
“Don’t let dandruff get in the way” is the action-oriented message in the new campaign that launches April 8th across Japan to promote a new line of anti-dandruff products from H&S. The Japanese market is still underdeveloped in terms of anti-dandruff solutions, and very few men dare speak of their scalp issues openly. This campaign dramatises the stigma around male dandruff in an unexpected way by tapping into the popular anime context.
April 9 2021, 11:31 am | BY Kim Shaw | No Comments
Forsman & Bodenfors Singapore launches fast-paced, action-packed animated adventure for their first campaign for Head & Shoulders in the Japanese market. The campaign sheds light on male dandruff, a common yet not openly discussed, hence stigmatized, problem with a simple solution.
“Don’t let dandruff get in the way” is the action-oriented message in the new campaign that launches April 8th across Japan to promote a new line of anti-dandruff products from H&S. The Japanese market is still underdeveloped in terms of anti-dandruff solutions, and very few men dare speak of their scalp issues openly. This campaign dramatizes the stigma around male dandruff in an unexpected way by tapping into the popular anime context.