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Chinese dairy firm Mengniu apologises for marketing stunt gone wrong on iQIYI show Details
Youth With You 3 went awry. According to English-language newspapers
Global Times, consumers were encouraged to purchase Mengniu s bottled milk and scan the QR code inside the bottle caps to vote for their favourite contestant on iQIYI s variety show
Youth With You 3. Mengniu is a sponsor of the show.
By purchasing more milk bottles, fans will increase contestants chances of garnering more votes and winning. While this might have bode well for contestants on
Youth With You 3, this resulted in fans buying more milk than they could consume. Hence, fans resorted to disposing of the milk and only keeping the caps to scan the code,
BeijingChinaSingaporeChineseKuek-yu-chuangXinhua-news-agencyChina-dailyWith-youGlobal-timesYouth-with-youSingapore-tourism-boardபெய்ஜிங்The Straits Times
Actor Tay Ping Hui in the upcoming production The Ferryman: Legends Of Nanyang.PHOTO: IQIYI INTERNATIONAL
https://str.sg/JjvP
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