people as the central players shush, don t tell them. well, cats out of the bag. it s happening. i think it happened today. thank you for the book plug, as well. thank you my friend. thanks to you at home for joining us this hour. the year was 1990. republican incumbent north carolina senator jesse helms was pulling behind his black democratic challenger, a man named harvey gantt. it was a surprisingly competitive election. so helms cold in the political consultants, who helped the helms campaign figure out a way to fight back. and this is what they came up with. this ad. you needed that job. you are the best qualified. but they had to give it to a minority tick is of a racial quota. is that really fair? harvey gantt says he supports ted kennedy s racial quota law but makes the color of your skin more important than your qualifications. you ll vote on this issue next tuesday. for racial quotas, i began. it against racial quotas, jesse helms. that added, with