Major brands from Kirin to Yili believe that there is an increasing need for the APAC beverage sector to innovate with added functional and convenience benefits for consumers, especially in a time when the industry is seen as increasingly costly.
We take a closer look at five of the top trends that look set to shape the Asia Pacific food and beverage industry in 2024, from the newly-emerged ‘premium affordability’ to the evolution of plant-based protein, the rise of RTD beverages and more.
Japanese brewery giant Kirin has announced the launches of two beverages – one alcoholic and one non-alcoholic – as it continues its efforts to tap novel ready-to-drink innovation opportunities.