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Hololive's Kiara Takanashi Will Market Tales of Arise to Fans

Bandai Namco and Hololive EN announced that the Virtual YouTuber Kiara Takanashi will be a Brand Ambassador for Tales of Arise. Her official announcement stated she will share exclusive information leading up to the RPG’s release. The English-language VTuber will market the game to her fans starting July 5, 2021. The official Twitter account for Kiara Takanashi shared the Tales of Arise news. Additionally, there is a promotional graphic featuring both the VTuber and the main characters of Bandai Namco’s action RPG. Brand Ambassadors are personalities whom corporations hire to represent a brand in a positive light. These individuals leverage social media and community-driven platforms (YouTube, Twitch, etc.) to influence their audiences. Their goal is to promote the brand/product to their fans and fuel the customer-product-service relationship.