Second Circuit’s decision in 1-800 Contacts v. Federal Trade Commission cleared the way for manufacturers to employ search term ad agreements or keyword bidding agreements to protect their brand names and trademarks on the internet in certain contexts.
Second Circuit Upholds Settlement Agreements Among Competitors Not to Bid on Rivals Names as Keywords | Wilson Sonsini Goodrich & Rosati jdsupra.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from jdsupra.com Daily Mail and Mail on Sunday newspapers.