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best selling books. what makes a good story, in your minding? what do you look for? guest: so there s no formula. i don t actually think that. the question you just asked me i ve never really asked myself exactly. what leads me to want to write a book, because they re a pain in the neck to do. you really have to have a level of passion about it. that it s finding, usually what it is if i look back on it, it s finding a person, an interesting person in an interesting situation that will allow me to explore some interesting ideas, and that s it. and what almost always happens is that i ve got lots of little projects bubbling along, magazine pieces or things i m investigating, and something becomes so interesting, it consumes me, and i get to the point in my head where i think, wow, this is such a good story, i have an obligation to tell it. and that s the point it s a book. i feel like i have to do it, it really should be done because this story should be told. but in ....