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DISQO s Cross-Media Ad Measurement Now Amplified By Inscape s Smart TV Viewing Data

DISQO s Cross-Media Ad Measurement Now Amplified By Inscape s Smart TV Viewing Data
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Latest Inscape Trends Report Shows Continued Popularity Of Smart TVs

Inscape s latest trends report point out the continued shift of viewers away from linear TV and toward streaming video as cord cutting is accelerating.

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The `Quiet Quitters of Pay TV Continue to Grow

As viewers shift to streaming, more viewers are paying for pay TV services they don’t fully use

Ken norcross

Data: US continues to cut cable/satellite viewing

Inscape, a provider of currency-grade smart TV data, has released data that provides insight into the full extent to which TV viewers are abandoning traditional

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AdImpact and Inscape Announce Data Collaboration to Help Unlock the Full Value of Local Media

AdImpact and Inscape Announce Data Collaboration to Help Unlock the Full Value of Local Media
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