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Inverta Partners With PathFactory To Provide Personalized Content Experiences to Customers

Toronto, CANADA (PRWEB) March 27, 2023 PathFactory, the leading B2B Content Intelligence platform, today announced a new partnership with Inverta, a top ....

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Avoid These Third-Party Demand Gen Program Problems


PHOTO:
mumemories
Content syndication and other third-party demand generation programs gained a lot of attention in 2020. The reasons for this spike are varied and include:
The COVID-19 pandemic causing teams to reallocate events budget to other demand-generating channels.
Plateauing results from inbound marketing efforts alone.
The rise in intent data and its positive results for third-party demand campaigns.
The improvement of third-party demand solutions/services themselves.
Improved education and skills among B2B marketers leveraging third-party programs.
Though the popularity and impact of third-party demand generation initiatives have significantly jumped over the last year, it’s important for B2B marketing teams to understand everything that goes into a successful program. You can’t simply set it and forget it. ....

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