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GCI Health announces expansion into the Middle East GCI Health Middle East will be led by Kath Kerry, president – Europe & Middle East Healthcare agency GCI Health has announced its expansion into the Middle East, with the new division set to be led by Kath Kerry (pictured above), president – Europe & Middle East. GCI Health Middle East will integrate with ASDA’A BCW’s current healthcare team, to combine the strategic, integrated and creative heritage of ASDA’A BCW with GCI’s global healthcare specialist infrastructure. Kerry will partner with Sunil John, president – Middle East of BCW and founder of ASDA’A BCW to lead the existing regional team and drive growth of the new division. ....
Dubai: The speciality healthcare-focussed communications agency, GCI Health, has extended its footprint to the Middle East, at a time when the medical services market is expanding rapidly. GCI Health will integrate with Asda’a BCW’s current healthcare team, which will now operate as GCI Health Middle East. “The launch enhances our capacity to deliver exceptional health focused communications when governments are investing significantly in healthcare infrastructure,” said Kristin Cahill, Global CEO, GCI Health. “We are delivering a significant value-add for our clients and healthcare partners in the region.” GCI Health Middle East is being led by Kath Kerry, President - Europe & Middle East, who has over 20 years’ experience in global healthcare communications. Kerry will partner Sunil John, President – Middle East of BCW, to lead the existing regional team. ....
Bimonthly video newsletter to celebrate brand creativity and innovation in the Middle East The first Creative Digest from TikTok is a Ramadan showcase, looking at brands that have embraced the spirit of the holy month. Updated 09 June 2021 June 09, 2021 13:30 DUBAI: With the aim of celebrating creativity on TikTok in the Middle East, the platform has launched TikTok Creative Digest, a bimonthly video newsletter featuring the most creative and innovative regional brand campaigns on TikTok. The newsletter will highlight the best campaigns, especially during peak advertising moments in the year, such as Ramadan, the UEFA Euro 2020 and the Back to School period. ....
GCI Health opens new office in Brussels Move expands agency s global public affairs offering Neha Dave (left) and Kath Kerry (right) Healthcare and medical communications agency GCI Health has opened a new office in Brussels, Belgium to expand its global public affairs offering. GCI Health Brussels will be situated near the EU parliament, offering clients a range of government and public affairs, integrated communications and advocacy capabilities. It will be led by EU policy professional Neha Dave (pictured), who has joined GCI Health Brussels as senior director. She will also join GCI Health’s global public affairs and policy team, which is led by senior vice president of public affairs and health policy Ryan Kuresman. ....