Publicis Media takes #1 position on YouTube’s ads leader-board for 2020
Wrapping up 2020 with a big, gold bow, Publicis Media and Platform GSK took home first position with Sensodyne, and Zenith landed seventh position with Samsung’s Galazy Z Fold2 in this year’s YouTube year-end wrap-up leader-board.
The YouTube year-end wrap-up leader-board for 2020 showcased the top 10 ads that people in South Africa chose to watch on YouTube this year, demonstrating what is possible with the power of media and the strength of creative.
“Our client’s success comes first and is achievement is testament to the great digital work our teams are delivering, with a collaborative spirit and determined passion to lead the digital media landscape in South Africa,” said Kate Carlisle-Kitz, VP Publicis Media South Africa.
Nedbank has appointed the Publicis Groupe as its digital creative and media partners for 2021.
The agreement sees Digitas Liquorice continuing and expanding its long-standing relationship with the bank as the Group’s digital creative agency, while Publicis Media comes on board as the bank’s digital media agency.
Khensani Nobanda
According to Khensani Nobanda, group executive Marketing and Corporate Affairs at Nedbank, the selection involved a lengthy and intensive search process. “Given Nedbank’s concerted focus on being first in digital, we certainly didn’t take the appointment of our digital agency partner lightly, so the process was extremely exhaustive, and included elements such as a comprehensive technology audit to ensure a future fit partner with the necessary digital capabilities and resources, and an in-depth chemistry assessment stage where Nedbank team members immersed themselves with shortlisted agencies to ensure the required chemistry and fit.”